Optimization Tips- Part 3

Adding Images to Your RSS Feed

Images are a great way to break up monotonous text and add some interest to the content of your feeds.  The majority of RSS readers will display the image at the top of the page, before the text of the article.  For this reason, your images should be selected with great care and display an image that relates to the included text and grabs the reader’s attention.  The image should be around 81 x 31 in size and absolutely no larger than 144 x 400.  Be sure to include the full URL of the image and double check that the link actually works or it will be read as a broken link.  Search engine spiders frown deeply on broken links.  The added time and attention to double check things are worth the effort.

Keep It Simple, Keep It Fresh

Regular maintenance is required to keep your RSS feed current.  Daily content is best, but it is also crucial to archive older articles and keep the feed from bogging down with older information.  Some feed readers will not display your fresh information if the total quantity of content contained in the feed is too large.  Search engine crawlers thrive on websites that are updated frequently with relevant information.  That’s why so many blogs are popping up on business websites- they increase your SERPS.

The Odds and Ends

Anchor text and heading tags should be used as well when optimizing your RSS feed.  The same website SEO principals apply to these tags as well.  If you are new to SEO or would like to expand your knowledge of the basics of SEO, check out my SEO101 articles for more information from A Rookie’s Guide To Search Engine Optimization and Marketing.

SEO can help propel your website to the top of the search engine results page.  An RSS feed can bring in traffic by the droves if done properly with compelling, unique content.  These two Internet marketing tools work together to provide results.  The bottom line is that SEO increases sales.  Using it in your RSS feed as well as your entire website is just plain old good business sense. If you are confused by the how to’s of SEO and RSS feeds, consult an Internet consultant who can either walk you through the steps or take over the Internet marketing and optimization for your website.  You can visit Search Commander or Feed Commander for more information on using SEO and RSS feeds or to get a quote on Internet services from a professional with a proven track record and the skills that will put your business on top of the search engine results page.


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