Optimization Tips- Part 1

Tips For Optimizing Your RSS Feed

In the world of online business, search engines determine your business’ future. Search Engine Optimization (SEO) is big business. Being unaware of SEO practices can seriously injure your online profit. 

A website that is properly optimized for search engines takes advantage of every opportunity to pack relevant information and keywords into their website to help increase the search engine results ranking.  Your RSS feed content is no exception.  In fact, optimizing your RSS feed just makes sense.

The most important aspect of SEO is relevance.  An RSS feed delivers content that users subscribe to from your website. Shouldn’t that content be relevant to your business?  If I subscribe to an RSS feed from a blog about cell phones, I don’t expect to get content about how to barbecue ribs.

The RSS feed on your website is meant to bring in traffic, not drive it away with unrelated content.  Avoid the temptation to stuff your RSS content with keywords.  If a keyword can be placed in the content with a saturation of no more than 10%, go for it, but don’t stress if your chosen keyword only appears 2-3 times.  It is better for an article to read naturally than to be keyword rich.  It’s also important to remember that if the content is not interesting and free of punctuation, grammar and spelling mistakes no one will want to read your feed.

The process of optimizing your RSS feed is very similar to optimizing your website.  Carefully selecting your channel title, channel description, article title, anchor text, heading tags and image title all will help increase your search engine results ranking.

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